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WFF Honors Entrepreneur Of The Year

The Women's Foodservice Forum has announced that Lori Daniel, co-founder and chief inspiration officer of Carson, Calif.-based Two Chefs on a Roll, is the recipient of the organization's third annual Entrepreneur of the Year Award.

Daniel co-founded the organization with Eliot Swartz as a wholesale dessert company in 1985. It has since evolved into a full range bakery and producer of appetizers, sauces soups and desserts.

According to Diana Wynne, WFF chair, "Through [Daniel's] insight and diligence, Two Chefs on a Roll is now recognized and highly regarded throughout the industry. Daniel has used her experiences to help other women in the foodservice industry by participating with the Women's Foodservice Forum's mentor program and on the leadership roundtable for the Annual Leadership Development Conference."

In other WFF news, the organization has recently completed its transition to a permanent, full-time management team.

WFF previously relied upon executives that were "on loan" from companies within the foodservice industry.

Ellen Moore will lead the group as its new executive director. She will oversee the direction of the organization, spearhead its programs and help set its long-term strategy. Prior to joining WFF, Moore was director of people services, training and development with Krispy Kreme franchisee Sweet Traditions.

The organization's new operations director is Christine Melendes. In this role, Melendes will help oversee WFF events. She previously worked with association management firm SmithBucklin.

The WFF's new marketing director is Dawn Harris. Harris will be responsible for brand management and marketing. She previously served as the marketing and communications consultant for the MultiCultural Foodservice and Hospitality Alliance.


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